EXHIBITOR GUIDE

Take into consideration

● Define the purpose of the company when attending the event;
● Plan a creative booth and think through all of its steps;
● Contract all the services necessary for the operation of your stand, such as: internet, electronic equipment, water, light, cleaning, security, furniture, etc.
● Have a qualified team prepared to contribute to the objectives;
● Think of special uniforms for your team, make sure everyone is prepared to serve the public the best way possible
● Create showrooms and special displays for the presentation of your products;
● Apply strategies to train contacts throughout the event;
● Use all available materials. Our team can help you;
● Do not forget business cards, catalogs, folders and other printed materials that your company uses;
● Remember to inform your network of contacts about your participation;
● Prepare various materials for the press, such as press releases, for example;
● Book flights and accommodation. See special discounts through the Travel Agency’s event.

Encourage visitation

● Take action at your booth to attract the attention of those who pass by;
● Present your news to the public;
● Keep your space always clean and organized to receive your visitors;
● Network and confraternize. Remember there are new and old customers at the event;
● Collect data from anyone at your booth. Learn more in the Exhibitor Manual;
● Choose functional gifts that will help you set your brand;
● Do not forget to check the roles of everyone on your team;
● Keep your team always active, motivated and prepared;
● Report, evaluate the day before, and be prepared to make new decisions.
Attention to some things may disrupt your results
● Keep an eye on schedules and do not make a different schedule than scheduled;
● Do not stay and do not let your team get stuck with cell phones and notebooks. You can ward off visitors;
● Beware of excesses in your booth, call attention to good reasons.

Enjoy the results

● Elaborate lists and classify visitors to your booth;
● Perform follows with established contacts;
● Prepare thank you messages and send to all visitors;
● Retake contact with important visitors and especially with those potential;
● Evaluate what worked and what did not;
● Disseminate results across your entire team;
● Adopt strategic decisions based on the results of the fair

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